Tariffs…They’re Baa-aaack.

Let’s start with Switzerland. No one, including Switzerland, has any idea why they are suddenly the objects of an outrageously high tariff — 39%.

As I’ve written previously, this will have a major effect on the cost of high end Bernina sewing machines. In particular, the 990, which is their current top of the line and is manufactured in Switzerland, and also Bernina’s longarm machines, which are also manufactured in Switzerland.

I don’t know how much is possible, but Bernina also has a manufacturing plant in Thailand, and it would be beneficial for them to move all line manufacturing there. Since Thailand is only at about a 19% tariff (at the moment). That’s the thing. These tariff’s are all at the whim of one person, so no manufacturer can plan with any precision or even with any modicum of trust that conditions will be positive for manufacturing any goods.

For now, we can all rest assured that the only guarantee is that consumer prices for consumer sewing machines will rise. Period.

When that will start to take place is anyone’s guess.

I’m certain that prices are rising already in preparation for changes.

I know that when the Bernina 990 was first introduced last year, the manufacturer’s suggested retail price was $22,999.

Today, on Bernina’s website, the manufacturer’s suggested retail price is $23,499. It’s already gone up around $500. And it hasn’t even been around a full year.

Tariffs are not even really being added to pricing. Just for fun, take a look at the executive order which explains the timing of tariffs.

Sec. 2.  Tariff Modifications.  (a)  The Harmonized Tariff Schedule of the United States (HTSUS) shall be modified as provided in Annex II to this order.  These modifications shall be effective with respect to goods entered for consumption, or withdrawn from warehouse for consumption, on or after 12:01 a.m. eastern daylight time 7 days after the date of this order, except that goods loaded onto a vessel at the port of loading and in transit on the final mode of transit before 12:01 a.m. eastern daylight time 7 days after the date of this order, and entered for consumption, or withdrawn from warehouse for consumption, before 12:01 a.m. eastern daylight time on October 5, 2025, shall not be subject to such additional duty and shall instead remain subject to the additional ad valorem duties previously imposed in Executive Order 14257, as amended.

So that tells me that anything that gets onto a boat before October 5, 2025, will not have these newest tariffs. I believe Thailand was down at 10% prior to this order. But I’m not a tariff expert, just a consumer trying to keep up.

Now, having worked in retail, I know that most of the holiday season merchandise will be on a boat before October 5.

All of that is simply to say that we will not see the true impact of tariffs — not really — until first quarter 2026. The 2025 holiday season seems already baked in, at whatever shaky pricing guesses merchants could make.

2026 will start to unveil the true cost of these tariffs. And rest assured, that cost will not be borne by manufacturers…or the government…or distributors…or other countries. ( I mean, ask the CEO of Apple, who went to the Whitehouse with gifts and left with exemptions from tariffs.)

We will pay. We, the American consumers will pay for whatever happens in pricing for consumer goods. And food.

Unless of course the tariffs are renegotiated before then.

Why do I suddenly have a taste for TACO’s?

YOU Get a Tariff, and YOU Get a Tariff, and YOU Get a Tariff…

Author’s Note 4-9-25: So a week after the tariffs were announced, and the US stock market lost over $6 trillion, they were put on hold for 90 days in 75 countries. China, however, is now being tariffed at (checks minute by minute notes…) 125%. Our global trade policy now has the entire global economy jumping around like your drunk uncle doing the chicken dance at a family wedding. YOU do the math. I’m out.

Let’s chat for a hot minute about sewing machine manufacturing.

First, let’s all get on the same page.

No domestic sewing machines are manufactured in the United States. None, Not one.

You can read about where they come from here.

I had planned on writing soon about the cost of sewing machines. Bernina’s top of the line has a manufacturer’s suggested price of $22,999. That seems obscene to me. But when you look at other top of the line machines, they are all in the same range.

Now, a decent dealer will probably offer it at somewhere around $20,000 as a special deal or with financing.

Now let’s get to the tariffs. Switzerland (where the top of the line Bernina machines are made) now has a tariff of 31%. So for grins, let’s add the tariff price onto the manufacturer’s price.

22,999 x .31 = 7129.69

22,999 + 7129 = 30,128

So the new manufacturer’s price will likely be near $30,000. I assure you, your local dealership cannot eat the cost of that increase. Neither can Bernina. You will pay it.

Is a sewing machine worth that much to you? That might not be a fair question, because at the end of the day we don’t know how these tariffs will play out. Maybe some will be renegotiated. And, Bernina dealers have some units in stock. So if you want one BUY IT RIGHT NOW before new stock has to be brought in.

Now, the rest of Bernina machines are manufactured in a Bernina-owned plant in Thailand. That’s a 36% tariff. So let’s imagine a low- to mid-line machine that’s roughly about $2500.

2500 x .36 = 900

2500 + 900 = 3400

Author’s Note: Since publishing this page, I discovered that Switzerland already has tariffs that are 2-5%, and Thailand has 5-10% (before the new tariffs were announced). So we cannot accurately anticipate the exact price increase…likely a few percentage points lower than what’s shown above. But another note, the day after the tariffs were announced, they were revised, and now Thailand is up to 37% tariffs. So the situation is fluid…notably, no prices are going down and are likely going up very much.

Now you can do this math on all the machines, for all manufacturers. Because sewing machines are manufactured in many places: Japan, Taiwan, Viet Nam, China. Price increases will vary, and the whole chain of distribution will be working through the supply that they already have. But I would guess that within the next few months, you can count on major increases.

Side note about the tariffs in general: They are apparently calculated by dividing a country’s trade surplus with the U.S. by its total exports, using 2024 data. Many, if not all countries, sell more to the US than we do to them….for obvious reasons. We’re big, we’re wealthier, we consume more, we like low prices.
But when it comes to services, we sell much more to other countries than they do to us.

The whole idea behind these tariffs is to spur manufacturing in the US.

But lets take a look at Bernina. It took them years to locate and build a facility in Thailand. Not to mention the expense of that investment. And that was while building materials such as steel were readily available in that country. The chances that they are suddenly going to determine that the US is a great place to manufacture are very slim. In all likelihood, because they are an international company, they will restructure their business to focus more on selling to other countries and to ride out the storm in the US for as long as they can.

If you are interested, here is the list of reciprocal tariffs in all countries.

https://www.cnbc.com/2025/04/02/trump-reciprocal-tariffs-countries-chart-imports-united-states.html

I don’t know how this will all play out. No one does. But none of it so far looks good. It’s difficult to see how this becomes successful. Unless, of course, countries begin to offer other concessions in exchange for lower tariffs. I have no idea how that would be received, except to garner hatred from around the world rather than partnerships.

By the way, not much quilt fabric is manufactured in the US either. But I know that one is called American Made Brand. Here’s a link to some of their fabric at Missouri Star.

Hang onto your fatquarters, sewists, the ride is about to get bumpy.